The designer behind Studio ASAP
Hi, I'm Alexa.
If you're curious, "ASAP" is really just a shorthand for my full name — Alexa Sapina. Nobody actually calls me that, but it works as a studio name, no?
I've spent the last 7 years helping brands look good as a graphic designer, and I hope to keep doing it until, well — until I can't anymore.
Outside of that, I'm socially anxious in person (and on video calls), very confident about kerning, and yes, I'm the embarrassing friend who points out what font the matcha place used for their logo.
Expertise & Capabilities
My skills
01
Brand Design
Building the visual language a brand lives in and making sure it holds.
02
Art Direction
From mood to final output — keeping the creative cohesive at every step.
03
Packaging Design
Shelf presence, unboxing moment, brand story — all in one object.
04
Campaign Design
360° launch creative that travels across every touchpoint without losing the plot.
I don't have a
signature style.
I have a process. I start with how a brand feels, and build everything from there. The work looks different every time. That's not a limitation. That's the whole point.